Use this Secret Weapon at your Concrete Batch Plant to Silence the Competition

What’s the secret weapon? Marketing—possibly the most misunderstood word at a concrete batch plant. Don’t wrinkle your nose and move on. Instead read on and profit handsomely.   To put it simply, marketing is the process of introducing your goods to the people who need them. In our industry, those goods are concrete. So what’s the difference between sales and marketing? Sales is the process of generating orders by persuading others. Marketing is the process of generating leads by informing others. You generate leads by making your company and your product known to potential customers—by creating a trusted image in the marketplace. What is your current image in the market? How are you perceived by your customers and potential customers? Say you have a concrete…